History of Origin
From the concept to the Weinviertel dac
A short historical review, beginning with the basic concept and finishing with the end product, i.e. the Weinviertel dac is given below, in order to illustrate the amount of time it has taken to position Austrian wine in the international market.
- Michael Thurner, LR Josef Plank, Josef Pleil, Roman Pfaffl
On 1 March 2003, the Weinviertel dac was presented to the Austrian world of
wine as the first Austrian DAC wine:
Year | Process |
|---|---|
1994 | Discussions in the Austrian Wine Marketing Board about the general difficulty in the international wine marketing to decipher Austrian wine labels |
1996 | First suggestions by Austrian Wine Marketing Board aiming at more transparency on the labels; |
1997 | Broad discussions of the concept also in Wine growers’ Association and Ministry of Agriculture; |
1996/97 | The Grüner Veltliner from Hungary is listed in the Austrian alimentation retail trade because of insufficient harvest quantities at home; |
1997/98 | Market research concerning wine growing regions and consumer expectations as well as scientific research concerning the DAC concept |
1999 | Robert Parker criticises Austrian wine labels as “illegible and confusing” |
1999 | EU Market regulations 1999 prescribe the establishment of organisations responsible for each individual branch |
1999 | Austrian wine law 1999: amendment to the common laws, creation of the wine growing areas of Niederösterreich and Burgenland as well as the wine growing regions of Weinland Austria (i.e. the provinces of Lower Austria and Burgenland) and Bergland Austria (i.e. the provinces of Upper Austria, Salzburg, Carinthia, Tyrol and Vorarlberg) |
2000 | Amendment to Wine Law 2000: General framework concerning the organisation of branches put in place |
2001 | Regulations concerning the organisation of branches become effective which permits the creation of National and Regional Wine Boards |
Inaugural session of National Wine Board | |
Resolution by National Wine Board to create Regional Wine Boards of Thermenregion, Carnuntum, Traisental and Wachau | |
Resolution by National Wine Board to create Regional Wine Boards of Burgenland and Weinviertel | |
2002 | Resolution by National Wine Board to create a Regional Wine Board of Kremstal |
Resolution by National Wine Board to create a Regional Wine Board of Vienna. | |
Amendment to Wine Law 2002: the DAC designation is legally established; | |
Application by the Regional Wine Board for the Weinviertel dac designation to the National Wine Board | |
The National Wine Board approves the request for the DAC designation; | |
2003 | Weinviertel dac decree becomes effective |
Presentation of Weinviertel dac, being the first Austrian DAC Wine, to the wine world | |
2007 | Five Years of Weinviertel dac! |
2010 | „Weinviertel dac Reserve“ decree becomes effective |